The Colourpop No Filter concealers ($6) are creamy, full coverage, and matte. I have medium skin with yellow undertones.
Online, it is always going to be difficult choosing the right shade. Even though I am fairly confident with my shade, I still struggled picking shades. My main worry was the oxidizing, and if the shade was going to look totally different in person. In selecting your shade for highlighting go one shade lighter, and for contouring, go one shade deeper (if you are into that).
I rarely wear foundation and go for concealer. On me, Light 20 was perfect as a concealer and highlight but not as foundation. As foundation, Light 20 was too pale, but Medium 30 was a perfect match. If one decides to wear the concealer as foundation, the wand picks up enough color for the whole face (depend on face size and how much coverage is desired). I was watching some YT videos on the concealer. I think (my observance) the girls were applying too much. When I wear it as foundation, I personally do not go crazy bathing my face. Since the concealers are already full coverage and very matte, a little bit goes a long way, and just enough product is on the wand.
I am in love with the wand and how it feels on my skin. The wand is flexible and soft, and picks up enough to do both eyes on one dip!
Here is a video on how they made the product